All were served chilled, in unmarked glasses, and without limes for maximum flavor transparency.Īs we embarked upon this experiment, we wondered if personal brand allegiance affects perceptions of taste. It’s cleaner.”)Įxecutive Editor Emily Saladino and Senior Staff Writer Cat Wolinski blind-tasted seven Mexican lagers: Sol, Corona, Modelo Especial, Tecate, Dos Equis, Victoria, and, yes, Pacifico. When we visited nearby grocers to purchase sample bottles for an in-office tasting, total strangers stocking the cold cases eagerly volunteered their favorites. Every member of VinePair’s staff has a cerveza of choice. The category’s pervasive marketing and distribution inspires fierce brand loyalty.
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